Baby Human Inc, in the founder's words :
BabyHuman was founded by Kimberly Kirkup, a single working parent (and 20 year military veteran) of an autistic son, Ethan.
When she designs a product she tries to incorporate certain key points:
1. Combining smart design with function—the product actually does what it is intended to do.
2. Can be used universally by all children whether they have a special need or attain their milestones within given standardized timeframes.
So even though our products look different from the mainstream, we are actually targeting our appeal to infants and children not the parent because -- Who is using the products anyway???