The Cinch wrap was the catalyst that led Charlene Williams to launch the brand, Cirqulate. The Cinch has ignited a brand new genre of clothing line with dual sizing and special hidden details that tailors to flatter “Every Body”.

Cirqulate Gene, a shape shifting, gravity defying jean; Cinch Essentials, a collection that goes from day to night with sophistication and the Cirqulate Active Collection, an active fit line that shapes and shifts in all the right places. Realizing that shrinking waistlines is a universal desire for every woman, Charlene has launched the Cirqulate brand with appealing to every woman’s unique shape through a seamless fit that flatters.

The groundbreaking fashion and innovative detail of Cirqulate's launch collections, offers stylish solutions for every woman inspired to stay healthy and look fit. In every Cirqulate style there are hidden details that enhance the figure. The shape shifting new lines boast the same lauded details of the collections: Rolls Control, Cinchette, Safety Knet and Power Mesh.

The Cinchette, a smaller version of the groundbreaking ‘Cinch’, is built into the waistband of Cinch Essnetials dresses, skirts and pants to provide comfort and shape – the Genes collection and Cirqulate Active Collection – it is hidden in the details, and only the wearer will know. The figure-flattering elements of every piece in the collection are hidden through expert tailoring, enhancing inconspicuously to finish off a sophisticated, classic look.

The Cinch Essentials line features stylish clothes that address the desire for a slim look and feel, combining comfort and elegance in a single garment. The Cinch Essentials Collection creates flattering lines and is strategically tailored to a women’s body: smoothing the waistline, providing additional support at the bust, and featuring a more generous cut through the hip.

The Cirqulate Gene line offers a new breed of jeans, a breathable jean tailored to enhance each individual’s natural curves, unique shape and style. The Cirqulate Gene line is designed to help support the waist and cheeks - a tuck here, a tightening and lift there - create an ideal shape and cozy fit. The design details that are trademarks of the Cirqulate brand and the new design detail – Cheeklicious - exclusive to the Gene line provides a design detail that provides a lift where needed most! From the high waisted style of ‘Injeanius’ to the timeless appeal of the trouser fit, ‘Congeniality’, Charlene has captured the style of a jean that will become a staple of every woman’s wardrobe.

The Cirqulate Active line is a new line of Active Fit, a motivational line that not only is a proper fit for flexing and stretching, but also helps shape the body to appear fit with the Power Mesh lining, Breezy Top lining, and the signature details of the Cirqulate brand. From active pants to tops and outerwear, Cirqulate Active meets the needs of every woman with its tailored fit while not forsaking style for function.

Cirqulate is known for its signature brand characteristic - dual sizing in each garment. The dual sizing creates extra room at both the waist and hip area and chest and waistline to create comfort while each item flatters and enhances every woman’s figure.