Zoobies was begun by two brothers J.C. and Reid Smoot (from Utah, USA) on a quest born out of a desire for innovation, a love of children (coming from a family of 9, the brothers know what kids like!) and a thirst for travel.

The Smoot brothers wanted to come up with something new, something extremely cuddly and something that would be both fun for kids and handy for parents while at home and on the road.

Zoobie pets is their answer.

One of the two brothers, Reid Smoot has gone so far as to move to China so he can carefully oversee the production of every Zoobie and make sure they exceed existing child safety standards for toys.